Trusted North Metro Georgia

Real Estate Experts

Trusted Local Experience

Proven Results

The Lance Real Estate Group is built on experience, strategy, and a deep understanding of the North Metro Georgia market. Led by Victoria Lance, a seasoned real estate professional with over 20 years of experience and more than $250 million in closed sales, the team is known for delivering straightforward guidance and strong outcomes for buyers and sellers alike.

Real estate is never one-size-fits-all. Every client has different goals, timelines, and priorities. That is why we focus on clear communication, honest advice, and data-driven strategies that help you make confident decisions from start to finish. Whether you are purchasing your first home, selling a longtime property, relocating, or investing, you will have an experienced advocate guiding you through every step.

From Buford and Braselton to Gwinnett, Hall, Jackson County, and surrounding communities, our approach is simple: protect your interests, simplify the process, and deliver results you can feel confident about. We are proud to be a trusted resource for clients across North Metro Georgia and look forward to helping you achieve your real estate goals.

Why we're different

Explore North Metro Atlanta Communities

From Dawson and Forsyth to Hall, Jackson, Gwinnett, and Barrow Counties, every community across North Metro Atlanta offers its own pace of life, local character, and opportunities to feel at home. Whether you are drawn to established suburban neighborhoods, growing family-friendly cities, lakefront living near Lake Lanier, or quieter communities just outside the city, each county provides a unique setting for the next chapter of your life.

Explore communities across the region with clarity and confidence. Compare locations, discover the lifestyle each county offers, and gain insight into the local real estate market so you can make informed decisions.

With thoughtful guidance, local expertise, and a strategy built around your goals, you can evaluate communities, understand market trends, and choose the area that best supports the way you want to live.

Where you settle matters.
Let’s find the community that feels like home.

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Who you work with

Matters!

Row of new development two story houses with front garage driveway, well-trimmed landscape

Buying

From understanding market intricacies to leveraging our local knowledge, we are committed to securing the best results.

Downsizing

If you’re seriously considering downsizing, it’s important that you’re well informed as to what the process involves.

Selling

Selling your home demands expert skills and guidance, and we understand the importance of this process.

Aerial view suburban residential street with row of upscale two-story new development houses and master planned community

Upsizing

If you’re seriously considering upsizing, it’s important that you’re well informed as to what the process involves.

Services

Discover hidden local gems